FOUNDER AND EXECUTIVE COACH

Crystal Proenza is an executive coach and strategic advisor who brings over a decade of experience in senior leadership roles across tech, marketing, and operations. She’s led companies through scale, turnaround, and successful acquisitions. Her coaching is grounded in operating reality, and focused on performance to goals, effective team management and executive communication.

As the founder of Growth Mindset, Crystal partners with high-growth companies to coach executives and rising leaders, facilitate leadership team sessions, and design internal coaching programs. Crystal is especially effective in moments of transition, complexity, or visibility—when the stakes are high and the expectations higher. She is known for her ability to balance candor with personalized understanding of her clients, empowering leaders to manage with intention, make better decisions, and show up authentically.

LEADERSHIP COACH

Armine Kalan is a leadership coach and facilitator with deep experience in high-growth tech environments. She works with senior and emerging leaders to strengthen team dynamics, communication, and strategic clarity. Known for her empathetic, grounded presence, Armine supports clients through leadership development, off-sites, and career transitions. Her work is informed by nearly a decade of experience scaling culture from within.

HEAD OF ADMINISTRATION

Ebet Ordoñez leads administration and operations at Growth Mindset. With over 30 years of experience supporting senior leaders in consulting, banking, and real estate, she ensures a seamless and client-focused experience across every engagement.